top of page
Anchor 1

Our Next Event !

MB Night Market

We will be at the Assiniboia Downs night market June 9th and July 21st. Hopefully we see you there !


Negash Coffee

We are now serving Negash Coffee, a great way to start or finish your day !

Meet the owner

Joe began assisting his father when he was a Grade 5 student at Réal-Bérard Community School. He credits his dad for popularizing the bakery’s long line of goods outside the town of 1,200 residents.  He accomplished that the old-fashioned way, his son continues, by hitting the road and offering store managers in Winnipeg and beyond free samples of this or that.  Owing to ever-increasing demand – present capability is around 1,800 loaves of bread per hour and 150 dozen buns every 20 minutes, six days a week — the bakery grew by another 5,000 square feet in the spring of 2021.


One of Pierre’s uncles, George Fréchette, owned it from 1945 to 1948. Another family, the Fontaines, was in charge for at least 20 years prior to that. Also, it was originally on the opposite side of the street from its present site at 530 Hebert Ave., Rochon points out. 

“There was a town well just outside the door and people used to stop in for sweets or whatever, on their way to getting their water,” Rochon says, adding it was his direct predecessor, a fellow named Léon Fontaine, who relocated the growing enterprise in the mid-1950s or thereabouts.

The bakery was a fraction of its current, 10,000-square-foot self when Rochon, who, like the Gagnés, was born and raised in St. Pierre Jolys, caught on there as a teenager.

While 90 per cent of present-day sales comes from stocking retail stores and specialty shops throughout southeastern Manitoba, including a dozen or so outlets in Winnipeg, if you were craving a cinnamon bun or butter tart back in the day, you had to drop by in person.

Rochon recalls a period after he bought the bakery in 1965 at age 29 when he or one of his employees would load a station wagon with as many fresh-baked loaves of bread and trays of cookies as would fit, then hit the road for hours on end, to deliver the lot to individual households as far south as Dominion City and as far north as St. Andrews.

(Those days aren’t completely extinct, Joe interjects. There is a long-time, elderly customer living in La Salle who they continue to visit in person, whenever one of three company vehicles is in the vicinity.)

Pierre was 12 years old when Rochon gave him a weekend job packaging hotdog and hamburger buns. Four years later, he informed his parents he was quitting school, to work at the bakery full-time. The only way his mother would allow that to happen was if he signed up for a commercial baking course, so that he would have something to fall back on, he says. He did as she wished, except a few months after enrolling at Red River College, Rochon called him to say his head baker had quit and was he interested in the job? “My thinking was why the heck not?” Pierre says, patting his old boss on the shoulder.

“At the end of the day, I already knew most of what they were teaching me at college from having worked at the bakery already, so I convinced my mom that it was a waste of money for me to go (to Red River), and that was that.”

Pierre approached Rochon in 1989, to let him know if he ever was contemplating selling the bakery, he’d love to have first dibs on it.

Rochon mulled the proposal over for a few days before informing Pierre that if he still felt the same way three years hence — a number he pulled out of a hat, he says with a wink — then it was a deal. The pair shook hands and true to his word, Rochon turned the keys over to his underling in 1992.


Troy, Wpg

I like Hawaiian pizza and I was walking through the family food mart on Donald …you pizza is a little more than the average store bought pizza but figured hey why not You blew my mind …my tastebuds actually….you not only are the very store bought frozen pizza I’ve ever had but you actually might be the best Hawaiian pizza I’ve ever had The cheese ….the sauce …the whole experience Thank you…I will share with others lol Troy

Seb, MB

Cinnamon buns were insanely good. The doughnuts were great as well. Cant wait to try the rest if the stuff I bought

Gisele, MB

Quite the selection of pastries! Everything we tried was delicious…so fresh and tasty.
Friendly staff. Now looking for an excuse to head out to St Pierre again very soon and pick up more of these scrumptious goodies!

Ryan, MB

Exceptional quality in every product. Humble humans working hard to help feed you and your family with high standards.
You won't be disappointed, stop in, and say hello to the friendly staff!!

Janelle, MB

Can't get enough of this place, they make the best soft white cookies. My daughter is all about the donuts and apple fritters and I love their hearth rye bread. Friendly staff and quick service !

Gayle, MB

Hello. You make the most incredible muffins I have ever had. I cannot wait to try some of your other goods. 

Crystal, MB

My absolute favourite bakery! I haven't had a bad thing yet. Their doughnuts are so soft and fresh and delicious. The pizzas are as good as can be without being from a restaurant and even then I'd say rivals some take out places. The danishes, cinnamon buns and cookies are devine as well. The cakes will make any occasion extra special and if you just want to treat yourself you have yo try the individual cheesecakes. YUM-O!!

C-local guide, MB

Just bought a gas station sandwich in Lorette. Roast beef n onion... THE BEST gas station sandwich I've ever had!!! Keep up the quality products!!!

Reid, MB

Stopped by the bakery today and picked up a ton of items. First when you walk in the smells are overwhelmingly good, you never want to leave. I have been coming here for years and have never had a bad experience, everything ( and I have tried many different items ) is made fresh and the prices are excellent. Staff is very friendly and knowledgeable. A few of my favorites are the cheese buns, muffins, tarts and the Skor Cheese Cake. Ideally you want to show up early for the best selection. They also do speciality cakes, you need to give them a weeks notice but they can do just about anything you can dream up. I would highly recommend and will be back every chance I get, totally worth the trip from Winnipeg.

Kelso, MB

Very well run bakery. Excellent choices for your sweet tooth cravings. Amazing selection of different kinds of buns and bread at very good prices. Make sure you get there early before all the donuts are gone. Seriously lol. I have only ever had one issue which was very quickly resolved by the owner. If you have not been to this bakery before it's worth the trip!

Lisa, MB

Stopped in cause I heard only great things from this bakery. I was delightfully surprised. Everything smelt and tasted awesome I had a very hard time limiting myself to a few items.

Tyler, MB

Best bakery around. We drive from Winnipeg to get the amazing pastries and pizza. Amazing food for reasonable prices.

Vince, MB

Excellent apple fritters and skor cheesecake! Their pizza is also very good. Definitely our go-to bakery in the area.

Marlin, MB

I don't understand how the donuts keep getting better! They are amazing. We often get donuts for our various employee events, and our staff are unhappy if they are from anywhere other than St. Pierre Bakery!
bottom of page